Monday, December 03, 2007

Memo from the Ice Breaker's marketing department to the Ice Breaker's product development department

So, yeah. How should we put this? You made a product that looks like bags of coke. Or crack. Or heroin. Or other stuff we probably don't want to be associated with.

Please revise.

Thank you.

(P.S. yeah, this product really exists)


Blogger Sherry said...

There was actually a story about this product on our local TV news (is TV news an oxymoron?).

10:04 AM  
Blogger me jeff b said...

there is another gum product that is trying to compete with Orbit that went that route. The package is black with blue, orange or green glow flames on it. They said it was intended to be gum for the "hip urban club crowd".

BUT…they look more like condom or cigarette packages.

Apparently "hip urban club folk" want their breath fresheners a little less fresh and more "dirty". who knew.

4:46 PM  
Blogger Bryan said...

I read about this the other day. I can't imagine how many steps this went through with somebody okaying it.

Though I have noticed some crackheads' noses have never smelled fresher.

5:51 PM  
Blogger Howard said...

Yeah, that's what blew me away. How could no one in that organization not have stepped forward and beebn like "yeaaaaaah, you know what that looks like."

And you know there were a few rounds of packaging designs. Probably multiple colors and shapes too.


9:27 PM  

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