Tuesday, August 19, 2008

A few words on advertising

I read an article yesterday morning on Ad Week about the political ads that are running on the Olympics and what colossal failures they are. I couldn’t agree more. Here we are, watching the best of humankind—countries from all over the world coming together in peace to watch athletes do things we can only dream of. Then we go to commercial and watch ads like the stellar Visa work and Coke work and Nike work which gives me goosebumps. Then all of a sudden I’m being subjected to these crap ads about economic bullet points or why a 72 year-old curmudgeon with a short temper is “ready to lead.” Whoopity-do, I say. Seems to me if you’re gonna pony up for Olympic air time you might want to also pony up for Olympic-caliber ads.

This is the greatest country in the world with not only a rich Olympic history but a rich history. This is the best damn product in the world with 300 million loyal users. Surely there’s something better to say. Like this, perhaps.

Here’s a freebie, Obama.

MUSIC: "Star Spangled Banner" as covered by Marvin Gaye (if Nike hadn't beat you to it)

OPEN ON JESSIE OWENS STANDING ON THE PODIUM AT THE 1936 BERLIN GAMES ON THE GOLD PODIUM ABOVE THE GERMAN GUY THROWING THE NAZI SALUTE.

VO: There’s nothing our country can’t do.

CUT TO WILMA RUDOLPH AT THE 1960 ROME GAMES CROSSING THE FINISH LINE IN TRACK AND FIELD.

VO: Through sprained ankles,

CUT TO KERRI STRUG LANDING HER VAULT AT THE 1996 GAMES.

VO: and yet more sprained ankles,

CUT TO MARY LOU RETTON SCORING THE PERFECT 10 IN ’84.

VO: we have always reached beyond what was thought possible…

CUT BETWEEN CARL LEWIS AND HIS FOUR GOLDS IN ’84, MARK SPITZ WITH HIS SEVEN GOLDS IN ’76, AND MICHAEL PHELPS IN AthENS WITH HIS SIX MEDALS.

VO: to achieve greatness. To redefine greatness.

CUT TO MICHAEL PHELPS (WE ALL KNEW HE WAS GONNA DO IT) STANDING ON THE PODIUM AFTER WINNING HIS 8TH.

VO: This a great country. There is nothing we can’t do.

CUT TO SHOTS OF AVERAGE AMERICANS AT VARIOUS JOBS, GETTING IT DONE.

VO: So let’s do something great this November.

CUT TO SHOT OF BARACK OBAMA.


Something like that maybe. You get the idea.

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