Monday, October 11, 2010

Take that, Sandwich lady!

(I guarantee these are thirty seconds you will never get back but if you haven’t seen this Taco Bell “sandwich lady” spot, well, watching this will make the rest of this post much more interesting. Trust me.)

I think this is one impressive spot. Obviously not for any creative reason but simply because of this:

In a mere thirty seconds it manages to sum up roughly the past 30 years of corporate American takeover. It’s amazing how well they were able to capture so many things at once:

• Our never-ending quest for ever cheaper shit (regardless of the true cost to humanity, ourselves, our diets, our cancer rates, our waistlines, etc.)

• Our total disregard for quality (yeah it’s processed as hell and made from this but hey, it’s only a $1! One dollar American!)

• Mild racisim (it’s ok to be totally rude to her, she’s Mexican and clearly she no speaka too much ingles)

• And it neatly captures our general American male douche-baggery (smug assholes, it’s who we are now)

U-S-A! U-S-A! U-S-A!


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